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“Michael is key to the success of our implementation of the EOS® system because he draws the real issues out of our team, asks the hard questions and always keeps our team focused on what it is going to take to go the next level. He creates an environment where we check out of our everyday distractions and limitations so we can check into the bigger picture.


Lauren Bailey, CEO + Co-Founder – Upward Projects

“I have had the pleasure of working with Michael as an EOS® Implementer for 1 year now, and the words I use here won’t adequately express how highly I think of Michael as a business owner, coach, mentor, implementor, and an expert in his field. Michael is the only EOS® Implementer (Certified or not) I know of in Arizona that successfully implemented EOS® into his/her own company before going the path of becoming an implementer himself. This experience gives him an incredibly unique perspective from which to draw advice that “book knowledge” will never give another implementer. If you’re looking to get more out of your business, EOS® is an incredible path to start on—but with Michael on your side, your chance for success increases exponentially. Michael will challenge you to your core, and it won’t feel comfortable—but it will be exactly what you need with the right amount of support, all at the same time. His expertise is worth every penny.”


Spencer Boerup, Owner – MagMod

“Michael’s guidance and perspective has helped our company find its mission, focus and overall accountability to our employees and customers.

With purposeful and challenging consultation, Michael has helped our company stay on track for our long term goals while positioning us for smart growth.

I would highly recommend Michael and The Traction Hub for organizations looking for the “how” in trying to grow their companies.

Whether through our quarterly meetings, annual strategy sessions or simply a weekly phone call or text, Michael has shown tremendous interest in our business and ongoing success.”


Carl Anderson, Integrator/COO – Premier Auto Centers

“The impact of having a Certified EOS® Implementer lead us through the EOS® Process has been incredible.  As former “self-implemneters” we thought we got it before; but the difference between reading about it and having a coach guide us has been amazing.

Implementing the Accountability Chart and People Analyzer tools not only helped us get the Right People in the Right Seats, but it also helped us realize that ‘less’ really is ‘more’. Our meetings are much more productive because we are solving problems instead of kicking the can down the road. Everyone knows who is responsible and we are focused on fewer but more impactful items.

We can’t give enough kudos to Michael Erath. His grasp of the tools and practical experience, both as an entrepreneur and coach, provided terrific tangible impact on our company. Because of that, he far exceeded our expectations.”


Jamie Gerdsen, Apollo Home

“Engaging Michael Erath to guide my business through an implementation of the Entrepreneurial Operating System® (EOS®) has changed my life! Just 1 day before deciding to hire him, we officially formed a Leadership Team… and now have the kind of dialogue that most teams dream of. Michael literally helped create a team of open and honest leaders out of nothing…it’s really brilliant.
As such, I would summarize my experience working with Michael as a coach in three words: Fearless, Empathetic and Caring.

Fearless: He doesn’t see ME as his client; he sees the whole TEAM as his client! In other words, I am treated no differently than anyone else – if anything, I am probably “called out” a little more than the others! Michael’s fearlessness in this area has infected everyone else on our team, giving each of us the courage to call each other out and hold each other accountable. That healthy conflict and accountability simply didn’t exist before we began working with Michael.

Empathetic: Because he’s owned his own businesses and is an EOS®  user himself (having personally experienced the extreme highs and lows of owning a business), Michael is empathetic to our struggles; he can relate to us. On a personal note, his stories of success (and failure!) make me feel so much less alone – and give me confidence that my team and I are on the right track. I cannot express how important this is – and it’s why we chose Michael in the first place! Like a Navy Seal in training, when we’re in the thick of discomfort it gives us both reassurance and strength to know that our Coach has also experienced what we are experiencing.

Caring: He cares, and we can feel it. He checks in on us between sessions and makes himself available when we have questions, even if it has to be after hours. He is truly committed to being part of our team. To that end, we push ourselves harder and harder to open up and to get outside our comfort zone because we see him as part of our team. ”


Laura Zander, Founder – Jimmy Beans Wool

“Michael made the difference for me. At my first interview with Michael, I found him to be extremely easy to have conversations with regarding a myriad of topics. Secondly, his own personal experiences with his family owned business gave him a real life perspective on the real world of management. Thirdly, Michael engaged each of my management at a level that made them feel at ease with openly sharing the good, the bad, and the ugly in a way that made the process work not only for the betterment of the company but for each of the manager’s individual futures. We are building the TEAM for the future and we are learning to adjust as a TEAM to enhance the outcomes for our company.”


Rob Hirsh, Founder – SBH Medical

“Since Michael began leading us through the implementation of EOS®, our day-to-day work has become much more focused and deliberate. Before EOS®, everything was reactionary. When a wrench was thrown in the cogs, we would do what it took to get by, but we never really solved the issues. Using the Issues solving track, we are knocking down issues every time they come up, and our customers see it. They see how it makes their lives easier when we solve our issues and can serve them better.”


Dustin Hersman, Operations Manager – NAV, Inc.

“It was clear from our first interaction that Michael was passionate about his work and genuinely committed to the success of our company. I witnessed Michael’s professionalism first hand, as he guided our organization through the EOS® Process. Michael has shown excellent communication skills (one of our core values) and consistent follow-up. It is my pleasure to recommend him to you wholeheartedly.”


Dennis Blankemeyer, CEO & Janitor – Crow Brands

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