Michael Erath

Master Facilitator, Certified EOS Implementer™
and Best-Selling Author

“Michael is one of our best EOS Implementers™. What makes him great is that he has lived everything he teaches. His story is a great one and he is a true class act.”

 – Gino Wickman, Author of TRACTION® and Creator of EOS®

 

In the first 15 years of his career, Michael took over an $8M family manufacturing business and started a Trading Company, both of which he grew to a combined $45M in revenues with over 200 employees. Being tied closely to the housing market and due to the financial collapse of 2009, as well as a significant betrayal from a business partner and his own blind spots, by early 2010, Michael had lost it all.

 

Late in 2010, Michael leveraged all that he had and started a new business. It was during the startup of his new business that Michael was introduced to the book Traction®. Shortly thereafter, Michael began implementing EOS® in his new business. Not only did the business grow and in 2015 make the Inc. 5000, but running the business on EOS® gave Michael the entrepreneurial freedom to eventually exit the day-to-day of the business and focus on his true passion, which is taking all that his entrepreneurial life has given him, share it openly and vulnerably, and in doing so give it all back.

 

Since 2015, Michael has been a full-time EOS® Implementer where he not only coaches others through the implementation of EOS®, but shares from his more than 20 years of experiences in the trenches of the entrepreneurial world to help his clients recognize blind spots and learn lessons that can only be taught by someone who has lived through it all.

 

In 2017 Michael wrote about his incredible journey from success, to collapse, to a rebuilding based on lessons learned in what has now become an Amazon Best-Seller. His book, RISE: The Reincarnation of an Entrepreneur  is available in print and audible on Amazon and through this website .

 

As a veteran member of YPO, EO and VISTAGE, Michael is a huge fan of business peer groups as a key resource for entrepreneurs. He lives in Phoenix with his wife Elizabeth and their French Bulldog, Rocco.

Set up an initial complimentary consultation with Michael

Testimonials

“Michael is key to the success of our implementation of the EOS® system because he draws the real issues out of our team, asks the hard questions and always keeps our team focused on what it is going to take to go to the next level. He creates an environment where we check out of our everyday distractions and limitations so we can check into the bigger picture.

 

Lauren Bailey, CEO + Co-Founder – Upward Projects

“No matter how prepared our Leadership Team is ahead of our meetings with him, Michael always manages to smoke out issues we didn’t know were there, help us see things we were missing, and guide us to good decisions about the business. He has a gentle yet direct way of putting his finger on sore spots and insisting that we deal with them. Every time we meet with him, I come away amazed at what he has been able to draw out of us. If you are serious about running your company on EOS®  (and really, there’s no point in doing EOS® if you’re not serious about it), you need a great facilitator to guide you. And Michael’s a great one.”

Tim Clark – General Manager, Sensei Project Solutions

“After interviewing 14 business coaches across the country, I selected Michael because he has done an incredible amount of research on how businesses can move to greatness and has helped several of my friends’ companies grow to the next level. He provides the most well-rounded coaching I have found, and he coaches our entire executive team for the same price as many coaches charge for working with one person.  My experience with Michael has been great and he is worth every penny. I have never felt more confident in our business.

 

Boots Dunlap, Partner – RRA Companies


“I have had the pleasure of working with Michael as an EOS® Implementer for 1 year now, and the words I use here won’t adequately express how highly I think of Michael as a business owner, coach, mentor, implementor, and an expert in his field. Michael is the only EOS® Implementer (Certified or not) I know of in Arizona that successfully implemented EOS® into his/her own company before going the path of becoming an implementer himself. This experience gives him an incredibly unique perspective from which to draw advice that “book knowledge” will never give another implementer. If you’re looking to get more out of your business, EOS® is an incredible path to start on—but with Michael on your side, your chance for success increases exponentially. Michael will challenge you to your core, and it won’t feel comfortable—but it will be exactly what you need with the right amount of support, all at the same time. His expertise is worth every penny.”

 

Spencer Boerup, Owner – MagMod


“I am an Oral Surgeon, I have received no formal business training and I am tasked with running a small business. As is the case with most of my peers, we have to seek independent sources of business education. I chose
EOS® and Michael Erath.

 

We have worked together for the past 12 months and I could have never imagined the transformation we would undergo. I have been involved with EOS for the better part of 5-6 years. This involvement began with reading traction, followed by self implementation and eventually using a different implementer. Although we had success, I never felt we were turning the corner.

 

Michael was referred to me by members of my EO forum so I reached out to him for advice. We began our relationship by simply having a conversation around our roadblocks and issues. Michael then recommended we do 2 things: Our first transformative process was the core process workshop. This is a must for any organization using the EOS® system who wishes to systematize your business.

 

Our second transformative process with Michael was a 2 day annual EOS® planning meeting. It was here that we really developed a clear understanding of our core values, core focus, the vision for our practice and what the 10 year picture looked like. This was something I had really struggled with prior to working with Michael.

We then began a quarterly meeting rhythm with Michael which incorporated all the EOS® components. It was this meeting rhythm that pushed our momentum forward. Over the course of the first year with Michael we hired a second Dr, built a second location, doubled our staff and hit our target revenue goal with a month to go!

 

My entire leadership team loves our meetings with Michael. He is very insightful and brings out the best in each of us. Michael is always available if you have a question and even came onsite to help coach us through a staff situation. He has a unique way of taking you out of the day-to-day monotony of the business to really focus on what it takes to improve the business. Michael is truly special, he has been phenomenal to work with and I am supremely confident we would not be where we are without him. We just completed our second annual meeting with Michael and are set up for an even bigger push forward!”

 

James Ellis, Owner – Ellis Oral Surgery


“Michael’s guidance and perspective has helped our company find its mission, focus and overall accountability to our employees and customers.

With purposeful and challenging consultation, Michael has helped our company stay on track for our long term goals while positioning us for smart growth.

I would highly recommend Michael and The Traction Hub for organizations looking for the “how” in trying to grow their companies.

Whether through our quarterly meetings, annual strategy sessions or simply a weekly phone call or text, Michael has shown tremendous interest in our business and ongoing success.”

Carl Anderson, Integrator/COO – Premier Auto Centers

“The impact of having a Certified EOS® Implementer lead us through the EOS® Process has been incredible.  As former “self-implemneters” we thought we got it before; but the difference between reading about it and having a coach guide us has been amazing.


Implementing the Accountability Chart and People Analyzer tools not only helped us get the Right People in the Right Seats, but it also helped us realize that ‘less’ really is ‘more’. Our meetings are much more productive because we are solving problems instead of kicking the can down the road. Everyone knows who is responsible and we are focused on fewer but more impactful items.


We can’t give enough kudos to Michael Erath. His grasp of the tools and practical experience, both as an entrepreneur and coach, provided terrific tangible impact on our company. Because of that, he far exceeded our expectations.”

 

Jamie Gerdsen, Apollo Home


“Engaging Michael Erath to guide my business through an implementation of the Entrepreneurial Operating System® (EOS®) has changed my life! Just 1 day before deciding to hire him, we officially formed a Leadership Team… and now have the kind of dialogue that most teams dream of. Michael literally helped create a team of open and honest leaders out of nothing…it’s really brilliant.
As such, I would summarize my experience working with Michael as a coach in three words: Fearless, Empathetic and Caring.


Fearless: He doesn’t see ME as his client; he sees the whole TEAM as his client! In other words, I am treated no differently than anyone else – if anything, I am probably “called out” a little more than the others! Michael’s fearlessness in this area has infected everyone else on our team, giving each of us the courage to call each other out and hold each other accountable. That healthy conflict and accountability simply didn’t exist before we began working with Michael.


Empathetic: Because he’s owned his own businesses and is an
EOS®  user himself (having personally experienced the extreme highs and lows of owning a business), Michael is empathetic to our struggles; he can relate to us. On a personal note, his stories of success (and failure!) make me feel so much less alone – and give me confidence that my team and I are on the right track. I cannot express how important this is – and it’s why we chose Michael in the first place! Like a Navy Seal in training, when we’re in the thick of discomfort it gives us both reassurance and strength to know that our Coach has also experienced what we are experiencing.


Caring: He cares, and we can feel it. He checks in on us between sessions and makes himself available when we have questions, even if it has to be after hours. He is truly committed to being part of our team. To that end, we push ourselves harder and harder to open up and to get outside our comfort zone because we see him as part of our team. ”

 

Laura Zander, Founder – Jimmy Beans Wool


“Michael made the difference for me. At my first interview with Michael, I found him to be extremely easy to have conversations with regarding a myriad of topics. Secondly, his own personal experiences with his family owned business gave him a real life perspective on the real world of management. Thirdly, Michael engaged each of my management at a level that made them feel at ease with openly sharing the good, the bad, and the ugly in a way that made the process work not only for the betterment of the company but for each of the manager’s individual futures. We are building the TEAM for the future and we are learning to adjust as a TEAM to enhance the outcomes for our company.”

 

Rob Hirsh, Founder – SBH Medical


“Since Michael began leading us through the implementation of EOS®, our day-to-day work has become much more focused and deliberate. Before EOS®, everything was reactionary. When a wrench was thrown in the cogs, we would do what it took to get by, but we never really solved the issues. Using the Issues solving track, we are knocking down issues every time they come up, and our customers see it. They see how it makes their lives easier when we solve our issues and can serve them better.”

 

Dustin Hersman, Operations Manager – NAV, Inc.


“It was clear from our first interaction that Michael was passionate about his work and genuinely committed to the success of our company. I witnessed Michael’s professionalism first hand, as he guided our organization through the
EOS® Process. Michael has shown excellent communication skills (one of our core values) and consistent follow-up. It is my pleasure to recommend him to you wholeheartedly.”

 

Dennis Blankemeyer, CEO & Janitor – Crow Brands